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The latest. Take a look at what's new, right now.

MACBOOK AIR WITH M2 CHIP Don't take it lightly. From $1199 or $99.91/mo. for 12 mo.
MACBOOK PRO 13" Pro anywhere. From $1299 or $108.25/mo. for 12 mo.
IPHONE PRO 13 Oh. So. Pro. Now in Alpine Green. From $999.00 or $41.62/mo.per month for 24 mo.* before trade-in
APPLE WATCH BANDS Proud. All year long. Shop the latest band styles and colors.
IPAD AIR Light. Bright. Full of might. From $599 or $49.91/mo.per month for 12 mo.*
IPHONE 13 Your new superpower. Now in Green. From $699.00 or $29.12/mo.per month for 24 mo.monthsFootnote* before trade-in
IPHONE SE Love the power.
Love the price.
From $429.00 or $17.87/mo.per month for 24 mo.monthsFootnote* before trade-in
MAC STUDIO Empower station. From $1999 or $166.58/mo.per month for 12 mo.*
STUDIO DISPLAY A sight to be bold. From $1599 or $133.25/mo.per month for 12 mo.*

Help is here. Whenever and however you need it.

Shop one on one with a Specialist. Online or in store.
Get to know your new device with a free Personal Session.
Get expert service and support at the Genius Bar.

The Apple difference. Even more reasons to shop with us.

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Convenient pickup options that fit into your everyday schedule.
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Choose fast, free delivery or two-hour courier delivery.
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Make them yours. Engrave a mix of emoji, names, and numbers for free.
Customize your Mac and create your own style of Apple Watch.
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Trade in your current device. Get credit toward a new one.
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Pay in full or pay over time. Your choice.

Accessories. College gear that pairs perfectly with your favorite devices.

SHOP FOR COLLEGE

Must-have accessories for campus life.
airpods
Free Engraving

AirPods (3rd generation)

$179.00
airpods
Free Engraving

Apple Pencil (2nd generation)

$129.00
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New

Magic Keyboard with Touch ID and Numeric Keypad for Mac models with Apple silicon - US English - Black Keys

$199.00
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New

Smart Folio for iPad Air (5th generation) - Marine Blue

$79.00
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New

Magic Mouse - Black Multi-Touch Surface

$99.00
airpods
Free Engraving

AirTag 4 pack

$99.00

Accessories. Essentials that pair perfectly with your favorite devices.

In with the new. Discover new fresh colors for your favorite accessories.
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New

45mm Pride Edition Nike Sport Loop

$49.00
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45mm Lavender Gray/Light Lilac Sport Loop

$49.00
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iPhone 13 Pro Silicone Case with MagSafe - Eucalyptus

$49.00
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iPhone 13 Silicone Case with MagSafe - Blue Fog

$49.00
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Smart Folio for iPad Air (5th generation) - English Lavender

$79.00

Do more with Apple products. Here's where fun begins.

WATCH AND LEARN
Join a Today at Apple virtual session.
Six Apple services. One easy subscription.
Discover all pathways to use ApplePay.
HOME
See how one app can control your entire home.

Shop by group. Get special pricing for students, business, and more.

EDUCATION
Save on Mac or iPad with education pricing.1
BUSINESS
From enterprise to small business, we'll work with you.1
GOVERNMENT
Special pricing is available for state, local, and federal agencies.1
VETERANS AND MILITARY
Active and veteran members may be eligible for exclusive savings.1
CERTIFIED REFURBISHED
Shop refurbished Apple products backed by a
one-year warranty.

* Pricing for iPhone 13 and iPhone 13 mini includes a $30 carrier instant discount that requires activation with AT&T, T-Mobile, Sprint, or Verizon. Available to qualified customers and requires 24-month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. iPhone activation required with AT&T, T-Mobile, Sprint, or Verizon for purchases made with ACMI at an Apple Store. Subject to credit approval and credit limit. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. Additional Apple Card Monthly Installments terms are in the Apple Card Customer Agreement. Additional iPhone Payments terms are here. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

** Offer is available for new subscribers who connect an eligible device to an Apple device running iOS 15 or iPadOS 15 or later, for a limited time only. Offer good for 3 months after eligible device pairing. Plan automatically renews at your region’s price per month until cancelled. No purchase necessary for current owners of eligible devices. Service availability varies by region. Restrictions and other terms apply.

◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option available only in the U.S. to select at checkout for certain Apple products purchased at Apple Store locations, apple.com(Opens in a new window), the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204(Opens in a new window) for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 11.74% to 22.74% based on creditworthiness. Rates as of June 1, 2022. If you choose the pay-in-full or one-time-payment option for an ACMI-eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement(Opens in a new window) for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.

† Monthly pricing is available when you select Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple, and is subject to credit approval and credit limit. Financing terms vary by product. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount.

To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install. Available for qualifying applicants in the United States.

Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.

1. Special pricing available to qualified customers. To learn more about how to start qualifying toward special pricing, talk to an Apple Specialist in a store or give us a call at 1‑800‑MY‑APPLE.

2. Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. For more information, visit apple.com/us-hed/shop.

3. Qualified Purchasers receive an Apple Gift Card when they purchase an eligible Mac or iPad at a Qualifying Location. Only one Apple Gift Card per eligible Mac or iPad per Qualified Purchaser. Offer subject to availability. While supplies last. Qualified Purchasers shall receive a discount equal to the value of the Apple Gift Card off the price of the eligible Mac or iPad, but will be charged for all items in their cart, including the Apple Gift Card. Important notice regarding the checkout receipt and monthly statement for Apple Card Monthly Installment (ACMI) purchases with this promotion: Qualified Purchasers selecting ACMI (a 0% APR payment option) as payment type at checkout shall receive a discount equal to the value of the Apple Gift Card off the price of the eligible Mac or iPad. This will result in one ACMI installment plan over 12 months for the eligible iPad or Mac discounted by the instant credit, and a second ACMI installment plan over 12 months for the full price of the Apple Gift Card. The total combined amount charged over the two separate ACMI installment plans will reflect the original full retail price of the Eligible Product. Separately, Qualified Purchasers will receive and be charged for the Apple Gift Card in the amount of the applicable discount off the eligible Mac or iPad. ACMI is subject to credit approval and credit limit. Variable APRs for Apple Card other than ACMI range from 12.49% to 23.49% based on creditworthiness. Rates as of July 1, 2022. If you choose the pay-in-full or one-time-payment option for an ACMI-eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI transactions and are subject to your standard purchase APR. See the Apple Card Customer Agreement at https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. Available for qualifying applicants in the United States. If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about accessing this offer or applying for Apple Card. This offer cannot be combined with the Apple Employee Purchase Plan or business loyalty pricing. Availability of in-store promotion offerings may be limited by Apple Store location closures as a result of COVID-19. Additional restrictions apply. View full terms and conditions of offer here.

†† We approximate your location from your internet IP address by matching it to a geographic region or from the location entered during your previous visit to Apple.